Harley-Davidson:
Investor Relations Site

Since 1903, Harley-Davidson has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility. Through dealers operating 1,400 independently owned dealerships in nearly 100 countries throughout the world, Harley-Davidson operates under one motto: All For Freedom. Freedom For All.

The problem

Following the complete redesign and overhaul of the Harley-Davidson digital experience, the  investor relations site was in desperate need of a similar update. In order to help keep investors engaged and knowledgable about the qualitative aspects of the business, this site needed to be brought in line with the latest design language.

Adapting a variety of content

Harley-Davidson's guest site is anchored by strong, compelling photography. Conversely, the investor relations site is more focused on the data driving motorcycle sales rather than the motorcycles themselves. It was important that we work to make these charts feel just as on brand as the rest of Harley-Davidson's digital offerings.

Engaging investors

Throughout this redesign, the goal was to create a site that allowed for quick and easy access to the hard data behind the brand. With such strong content, ease of use was at the top of our mind and we wanted to create an environment that encouraged the user to interact and learn more from these pages. 

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